:30
Unwrap a Jaguar: The Gift
Jaguar
Parodied by Saturday Night Live, the highest honor I could imagine. We shot it at a house in Pasadena, with a fake living room built on the front lawn for the reveal. Jaguar loved it and ran it for two years.
Ron Salvo, art director · Salvo Productions
Big-agency craft. No middleman.
For 25 years I've art-directed automotive advertising: national campaigns for Jaguar, Land Rover and Toyota at Y&R and Saatchi & Saatchi, and sales programs for Kia, Hyundai and Lexus. Now you can hire me directly.
- Effie AwardJaguar “London Calling,” Y&R
- +115% sales“Unwrap a Jaguar” holiday event
- Parodied on SNLJaguar “The Gift” TV spot
- 25+ yearsin automotive advertising
Brands I've worked on
- Jaguar
- Land Rover
- Toyota
- Lexus
- Hyundai
- Kia
- Nissan
- Honda
- GM
- Cadillac
- Infiniti
- Lincoln
- Faraday Future
- Mattel
- Sony PlayStation
- THQ
- Vans
- Kawasaki
- Charlotte’s Web
- El Pollo Loco
- Boston Market
- CVS
- UPS
For dealers and businesses
Need creative that sells?
Direct mail, retouching, logos, websites and ads, priced up front and made by the art director who ran national campaigns.
Services and prices For agencies and creative directorsHiring an art director?
TV, print, packaging, direct mail and digital for Jaguar, Land Rover, Toyota, Kia, Mattel and more, with the credits and the stories behind the work.
Browse the workSelected work
A few favorites from print, packaging and campaigns. Open any piece for the story behind it.
All 140 piecesOn air
Jaguar and Land Rover TV I art-directed, with the stories from the set.
:30
The Best Gift
Jaguar Holiday Sales Event
The art department had to build a bow that would flap in the wind. Lots of bow tests in the alley behind the studio.
- Director
- Eric Joyner, Tool
- Art director & writer
- Ron Salvo
- Creative director
- Rich Siegl
:33
Unwrap a Jaguar: Breadmaker
Jaguar
- Director
- Eric Joyner, Tool
- Art director
- Ron Salvo
- Writer & creative director
- Rich Siegl
:30
XK Convertible
Jaguar
Shot on Mulholland Drive, in the back of a church parking lot on a gloomy day. A colorist brought up the sky. Very simple spot.
- Art director
- Ron Salvo
- Writer
- David Neal
:32
Freelander: Rock Wall
Land Rover
Lots of compositing: the rock wall is actually three shots, and it stood behind the dealership. Nothing like shooting a TV spot in 110-degree Palm Springs heat. Land Rover loved it, so we shot the rock wall again with the new vehicle the following year. Hats off to Tool and Eric Joyner.
- Director
- Eric Joyner, Tool
- Art director
- Ron Salvo
- Writer
- Dave Horton
:31
S-Type: Fine Line
Jaguar
Enhanced running footage.
- Art director
- Ron Salvo
- Writer
- David Neal
Services and prices
You always save more when you work directly with the artist. Here's what things cost.
Photo retouching
From$15per image
20+ years in Photoshop, a former instructor and the go-to retoucher at agencies. AI now lets me remove backgrounds, clean up images and build scenes that weren't possible a few years ago, at a fraction of the cost.
- Dealer-lot photos with new backgrounds
- 3D vehicle renders placed in real-looking scenes
- Background removal, cleanup and color correction
- Low-res photos rebuilt as hi-res
A typical 3D computer render (before), then an AI background and retouching (after).
Direct mail packages
Service mailers and coupons are the foundation of dealer marketing, and I have 25+ years in automotive. You get more than a manufacturer ad planner offers, and with low overhead I can usually beat the competition on price. I can design a package for anything you sell.
| 15,000 pieces | $6,750 |
|---|---|
| 25,000 pieces | $10,500 |
| 30,000 pieces | $12,600 |
| Over 35,000 | Special pricing |
| 5.5 × 26.75 two-fold | Call for pricing |
- Printing, email blasts, ads, event logo and web headers
- Creative services at no extra cost
- Up to 15 used-car images with new backgrounds
- Map, QR codes and event logo on the back cover
- Use my imagery on your website too
Free running-footage TV spot with any direct mail package.
Tri-folds for Metro Nissan, Fairview Ford and Nissan of Tustin. More direct mail
Logo design
From$100for three versions
I've designed hundreds of logos for automotive companies, restaurants, tech and woodworking. You get a brand identity that helps you stand out, feel more premium and attract the kind of customers who come back again and again.
Websites, web ads and email
Quotedto your budget
Web pages, banners, email and web ads, from Kia's Sales Elite campaign to the Laguna Tools site. I build sites you own and can edit yourself, and I work within your budget.
Also on the menu:
- TV and video
- 3D product rendering
- Photography
- Social media
- E-commerce
- Promotions
- T-shirt and product design
- Copywriting
Low-cost, AI-assisted design
AI makes my work faster and more affordable. I use it for research, for retouching, and to explore more directions, from interactive concepts to motion and 3D.
It doesn't replace what I do; it amplifies it. AI is quick at suggesting options. I bring the judgment, the taste and an understanding of your brand and your customers.
What creative directors say
Eight recommendations from creative directors and colleagues. Read them all
“Ron’s approach to creative problem solving can best be described as inventive, resourceful, and innovative. Definitely one of those guys that makes you say, ‘Why didn’t I think of that?’”
“There is no amount of work that Ron can’t accomplish. … He is sure to become your ‘go-to’ guy as well.”
“… Ron has that rare sense of creativity that can make or break a campaign. … He brings concepts to the next level and makes them look great.”
Chicago-trained. Agency-raised. I still have my airbrush.
I studied advertising, illustration and graphic design at the American Academy of Art in Chicago, then art-directed for Y&R, Saatchi & Saatchi, TBWA\Chiat\Day, Innocean and Designory. Since 2010 I've handled art direction for Toyota, Lexus, Hyundai, Kia, GM and Honda programs at BI Worldwide.
Every project starts with a strong idea. The work should be original and emotionally resonant, stay true to your brand, and be proofread three times. I believe we achieve more when we collaborate, with kindness, respect and teamwork.
Forget good enough. Aim for extraordinary.
Ready to take your brand to the next level? Tell me what you need and I'll be in touch shortly.
Prefer to talk?
949-400-5775